Portrait of Al Diguido

Al Diguido

Al DiGuido serves as president and chief revenue officer of North 6th Agency, Inc. (N6A).


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How the Grammys Is Still Not Understanding Its Viewers’ Preferences

Voice

Consumers are growing more aware and less patient of brands and content providers that display anything that could be construed as erroneous information.

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The Case for Ads in Digital Magazines

Performance Marketing

 The meteoric rise of the tablet platform continues unabated as Apple and others post record sales figures each quarter. There's no debate that consumers have enthusiastically embraced this new communication [...]

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5 Marketing Predictions for 2012

Performance Marketing

If you stick around long enough in the digital marketing business, you get to read a lot of these types of columns — one expert or another prognosticating about the [...]

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It’s the iPad, Not the iPanacea

Brand Marketing

Rumors began swirling around the iPad, long before its official late-February announcement.  Since that time, the world has basically divided into two camps: those who think the new tablet will [...]

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eView: It’s No Longer a Mail-Dominated World

Performance Marketing

Ah, the mail. In the late 1600s, people were forced to wait for a friend or relative headed in the same direction to send a letter. In 1775, the Continental [...]

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The Metrics That Matter

Performance Marketing

Say what you want about e-mail. The fact is, it is the backbone of online marketing and communications. E-mail remains the top online marketing channel today, according to Forrester Research. [...]

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3 Tips for Creating Customer Loyalty

Performance Marketing

It’s no secret: the most successful companies today get the lion’s share of their business from repeat customers. And for obvious reasons. Loyal customers, after all, buy more, spend more [...]

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The E-mail Publishing Paradigm

Performance Marketing

By Al Diguido Answers that can help get the creative wheels rolling The impact of the Internet on the publishing industry as a content delivery and distribution channel is unquestioned. [...]