The Danger of a Single Story for Marketers in the Age of Storytelling

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We marketers today are really the new age of storytellers. Instead of coming up with those clever ads we once used to live to create, or live POS promotions when people actually went to stores, we now live, breathe, and exist pretty much to write and share stories.

Facebook stories drive SEO and build our network, so we can troll for new business. Instagram tells our stories visually and helps our brands come alive. Linkedin allows us to tell our business stories to peers and prospects in a “news” orientation.

Our websites, white papers, and content marketing are written just like classic novelettes.



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