The Price of Digital Ads Is Down 16% Due to Economic Impact of the Pandemic

Total U.S. digital ad revenue for Q1 surpassed $31 billion, but that began to drop in March

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The price of digital ads is down across the board because of the negative impact the coronavirus pandemic is having on the economy.

Digital media owners have seen CPMs drop by 16% compared to what they had originally planned, according to a report from the IAB and PricewaterhouseCoopers.

The economic impact of the pandemic has forced a majority of advertisers to pull spend, while stay-at-home orders have led people to consume more and more content, creating loads of new inventory along the way.

“For the foreseeable future, we will be operating in a unique marketplace, testing the boundaries of supply and demand in a way we haven’t seen before,” said David Cohen, president of the IAB.




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