The Company That’s Taking Shoppable Video Seriously—and Driving Results

MikMak allows consumers to purchase a product without leaving a social platform

A look at how MikMak works with different retailers to provide a seamless shopping experience. MikMak

It’s no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the retailer meets them—particularly on platforms like Instagram and Snapchat.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.