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It’s no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the retailer meets them—particularly on platforms like Instagram and Snapchat.
The trick, though, is finding a way to remove the friction between creating good advertising on these platforms, which leads shopper to a cumbersome experience on an commerce platform on a mobile device to make a purchase.