The Company That’s Taking Shoppable Video Seriously—and Driving Results

MikMak allows consumers to purchase a product without leaving a social platform

It’s no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the retailer meets them—particularly on platforms like Instagram and Snapchat.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.