The Call: Can Product Placement Win = PR Fail?
We didn’t see the new Halle Berry thriller The Call this weekend, but your former editor Tonya Garcia and our current colleague Donya Blaze did — and this morning they alerted us to a case of product placement that somehow doubles as a big old PR fail for the makers of the “prepaid” TracFone (anyone who’s seen The Wire knows what we’re talking about here).
Berry stars as a 911 operator/professional perm model tasked with saving a kidnapped teenager from a serial killer.
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