Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall.
The Athletic, a subscription-based sports website, debuted with its Chicago vertical in January 2016 and has substantially grown by recently raising $20 million and expanding its subscriber base to six figures. (The Athletic declined to provide either its audience figures or demographic information, other than a rep noting “our readers run the gamut—fans of all kinds.”)
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