The Areas Where Google and Amazon Outperform Each Other in Voice Technology

Where should your brand place its bets?

The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can facilitate a purchase with a simple click or command. But as voice-powered devices become more ubiquitous, the act of browsing—whether aisles, catalogs, search results or web pages—and the core role it has played in purchase decisions will soon transform into a default purchase that boils down to mere words.