The Areas Where Google and Amazon Outperform Each Other in Voice Technology

Where should your brand place its bets?

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The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can facilitate a purchase with a simple click or command. But as voice-powered devices become more ubiquitous, the act of browsing—whether aisles, catalogs, search results or web pages—and the core role it has played in purchase decisions will soon transform into a default purchase that boils down to mere words.

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