The ANA Is Urging 7 Major Ad Platforms to Allow Independent Auditing, and Most Seem to Be on Board

Instagram, Twitter and more say they support transparency

The Association of National Advertisers today called out seven of the world’s biggest ad platforms, saying they should open themselves to independent auditing of ad campaigns. That doesn’t appear to be a hard sell, given that five of the seven have already expressed varying levels of support for the move.