The 6-Step Direct Mail Autopsy: Why Your Mailer Is DOA
Direct mail is a highly effective medium. In fact, it’s the most reliable and direct way to reach nearly every consumer with a home address.
But every time you send a direct mail piece out into the cold, cruel world, there’s a chance something bad will happen.
Maybe you don’t get the response you want. Perhaps the piece doesn’t get delivered correctly. It’s conceivable that a piece you’ve successfully mailed a dozen times just nose dives.
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