Dean Rieck
Duh! Are You Violating These 8 Basic Principles of Direct Marketing?
When a sports team has a bad season, you will eventually see an interview in which the coach gives his "Duh" speech. You know the one I mean. The interviewer [...]
A 7-Step Method to Beat Your Direct Mail Control
If you use direct mail, one of your biggest challenges is beating a control in a head-to-head test. Here's my 7-step procedure, based on proven problem-solving methods. It works for [...]
The Most Bizarre Direct Mail Tests in History
I've seen some pretty weird tests in my time, but nothing as over-the-top strange as the one reported in the Annals of Improbable Research (Volume 6, Issue 4). Researchers wanted [...]
12 Little Tests in 2012 to Lift Your Mail Response FAST
In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always [...]
99 Quick Tips to Boost Your Direct Mail Response
With so little time on your holiday hands, here are 99 quick tips that will boost any direct mail program.
Yogi Berra’s 10 Tips for Direct Mail Success
"A nickel ain't worth a dime anymore." People aren't logical about the way they perceive money and value. That means you have to test not just prices, but price presentations. [...]
The 6-Step Direct Mail Autopsy: Why Your Mailer Is DOA
Direct mail is a highly effective medium. In fact, it's the most reliable and direct way to reach nearly every consumer with a home address. But every time you send [...]
Open Me Now! 11 Tips for More Effective Direct Mail Envelopes
The direct mail envelope is both the easiest and hardest part of every direct mail package. It's easy in that there's just not that much space to fill with copy [...]
The 14-Step Formula for Writing the Perfect Sales Letter
There are endless marketing tools and techniques available to you today. But despite all the innovations, the simple sales letter still packs a powerful punch. Every sales letter is a [...]
How to Write a Complete Direct Mail Package, Piece-by-Piece
Creating a mailer can be a daunting task if you don't have years of experience, so let's take a quick look at the basics of writing and designing the granddaddy [...]