A 7-Step Method to Beat Your Direct Mail Control
If you use direct mail, one of your biggest challenges is beating a control in a head-to-head test. Most people use the “potshot” method, trying random formats, offers or creative approaches, then crossing their fingers and praying for a winner.
There’s nothing wrong with testing a wide variety of ideas, but it doesn’t have to be a random process.
Here’s my 7-step procedure, based on proven problem-solving methods. It works for any medium, including direct mail, prints ads and broadcast spots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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