Teva’s The Naturist Pokes Fun at Its Own

Teva is poking fun at its own customers, launching three-part online parody series The Naturist, written and created by Vice magazine co-founder Gavin McInnes. The adventure footwear manufacturer will use the series to promote its new Riva and Dalea hiking shoes.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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