Telling "The Man" Where It Was Stuck

If you happen to work for a large company, this posting about brand extraction may sing to you. Perhaps it doesn’t relate directly to your position, but it’s not hard to situate it in a way that will fit. The idea, brand extraction, is just that: an concept. A business model really. It’s a method of finding all of the good that comes from within a company that never sees the light of day because it’s killed before it ever gets the chance (sound familiar, designer folk?).