Telemarketing: The Impossible Tradeoff

One of my Brazilian colleagues, Roberto Silva (not his real name), was a frequent traveler to the U.S. on business and for pleasure. He had a daughter at an American university and he visited her whenever he could. He also liked buying things at specialist outlets and, a few years back, had bought some trousers (which became his favorites) from Lands’ End.

With his wife reminding him regularly that these favorite trousers were wearing out, he decided to buy some new ones on his next trip.

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