Is Snapchat Accessible to Smaller Advertisers?

Advertising on Snapchat is best reserved for companies with a clear branding objective, an authentic voice and a willingness to take risks and have fun.

Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.