Tech and Media Companies Are Teaming Up to Keep Brazil’s Elections Fake-News-Free

Facebook, Twitter, Google and NewsWhip are participating in Comprova

Comprova will kick off Aug. 6 and run through the Oct. 28 runoff election Comprova

Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see is authentic. David Cohen is editor of Adweek's Social Pro Daily.