Sequoia-Backed Taykey Mines Trends in Real-Time to Power Cost Per Action Ad Targeting
Cost-per-action social media and search advertising service Taykey has just closed a $9 million second round of funding led by Sequoia Capital.
The company tracks social media mention and search trends in real-time to take advantage of urgent advertising opportunities and interest-based targeting parameters to power Facebook, Twitter, and search campaigns. Here’s a closer look at what it provides to advertisers on and off Facebook.
How Taykey Works
Let’s take a look at an example of an advertising campaign powered by Taykey.
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