Target’s Response to #LillyForTarget Twitter Firestorm Not on Target

The launch of an affordable clothing line from designer Lilly Pulitzer by Target this past weekend caused a frenzy at stores and on Twitter.


LillyForTargetThe launch of an affordable clothing line from designer Lilly Pulitzer by Target this past weekend caused a frenzy at stores and on Twitter.

Real-time customer-engagement, social-media-monitoring and analytics platform Engagor analyzed how the retail giant dealt with an avalanche of complaints on Twitter over stores running out of Lilly for Target merchandise, and founder and CEO Folke Lemaitre offered tips on what should change the next time around.

Lemaitre said Engagor found that while some tweets were replied to within 45 minutes, the response time was a few hours in most cases, which “only leaves customers frustrated when they are trying to purchase a product they are passionate about.”

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