Exclusive: Target Facebook Fans for 44% Cheaper Registrations Says TBG Digital Test

By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%. These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.

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