Exclusive: Target Facebook Fans for 44% Cheaper Registrations Says TBG Digital Test


By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%. These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.

The data helps establish the value of a Facebook fan by demonstrating some of the savings in conversion acquisition costs business can make by investing in growing their fan bases.

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