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Tapping the Psychology of Fun for Sales and ROI

Headshot of Jeanette McMurtry
By Jeanette McMurtry

Tapping the psychology of fun for sales and ROI takes work, because sometimes we marketers are so close to the trees, we can’t see the forest. Such is often the case with building customer experiences and journeys. It’s easy to download the latest template for mapping out each response to potential questions or needs along the customers pathway to “yes” and lifetime loyalty. And while that is critical for maintaining consistent touchpoints with a brand, it’s not where customer experience stops — or starts, for that matter.

Consumers are drawn to brands that make them smile, giggle or feel something beyond the routine by surprising them with creative experiences beyond any expectations.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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