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Tapping Facebook Analytics to Identify Engaging Video Styles

Headshot of Gary Hennerberg
By Gary Hennerberg

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Your online video style makes a difference in how your audience engages with you. Today we’ll compare three styles of video we’ve used, and what Facebook analytics reveal about where we experienced the highest levels of engagement. We begin with an overview of Facebook Insights data and charts, and then share engagement metrics to help you understand what kind of video style you may want to use for your audience.

In today’s video, you’ll see how it’s the Facebook “Talking About This” numbers you need to pay attention to.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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