Take Care When Targeting Teens Online

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Teenagers are a mystery to most adults. New technology and media are another mystery to many adults. Combine these mysteries and you have ample opportunity for adult misperception of how teenagers use and feel about new technology and media.

Some recent research works to get beyond popular misconceptions and provide a look at how teens actually engage with these things, including the advertising they encounter along the way.

Based on quantitative and qualitative research conducted between January and April, a report released last month by GTR Consulting confirms the conventional wisdom that teens are deeply involved in social networking.

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