Mark Dolliver

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Welcome to the Simple Life?

Brand Marketing

It's one of the bits of conventional wisdom now accumulating about how the economic downturn will affect people's behavior: After years of frenzied getting and spending, Americans won't be sorry [...]

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The Other Ways of Being Healthy

Brand Marketing

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Monday Miscellany

Brand Marketing

* Four percent said they already own a 3-D television set, and another 11 percent plan to buy one in the next two years. (Infogroup/ORC) * On any given day, [...]

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What Women Like in Online Shopping

Brand Marketing

What do women like best about online shopping? In a poll by BlogHer and Create With Context among women in 10 big U.S. cities, the top-ranked reason was “I can [...]

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When Pets Go on Vacation

Brand Marketing

Fido needs a getaway too, from time to time. And he gets one, judging by the results of an AP-Petside.com survey conducted by GfK Roper Public Affairs & Corporate Communications. [...]

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Energy Savers: Simple Messages Lack Power

Brand Marketing

Marketers of energy-efficient goods have already made the easy sales to early adopters, says a new report from the Shelton Group. Now they must get through to the “holdouts,” who [...]

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‘Save Money’ No Longer a Realistic Promise

Brand Marketing

Marketers of energy-efficient goods have already made the easy sales to early adopters, says a new report from the Shelton Group. Now they must get through to the “holdouts,” who [...]

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Ignoring Internet Banner Ads

Performance Marketing

It wasn’t a banner day for Internet banner ads when an AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they’re most likely to ignore (see the chart). Search-engine [...]

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Monday Miscellany

Brand Marketing

* Motorists who bought a new car are hanging onto it for an average of 63.9 months, up from 54.6 months in first-quarter 2008. (R.L. Polk) * Sixty-six percent said [...]

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Given the Choice, They’d Like Fewer

Brand Marketing

In theory, it’s nice for shoppers to have lots of options. But research last month by Omnicom Media Group’s PHD unit adds to the literature identifying “choice fatigue” as a [...]