What Women Like in Online Shopping

What do women like best about online shopping? In a poll by BlogHer and Create With Context among women in 10 big U.S. cities, the top-ranked reason was “I can research and shop at my own pace.” The runner-up was “I can get a better deal,” followed by “It’s fast and efficient,” “I can learn more about a product before going to the store” and “There is a broader selection.” The chart gives a picture of the elements that respondents said would make online shopping “a better experience.”

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