Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos

Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine, Calif.-based company has purchased its first run of Instagram ads, underscoring how the industry is gravitating toward the photo-sharing social platform.

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