T.G.I. Friday's Nears 1 Million Fans after Fan Woody Campaign -- Now What?

Restaurant chain T.G.I. Friday’s wanted half a million Facebook fans, so it made a limited-time offer to people at the beginning of last month: Become a fan of its page before October, and get a free burger. The campaign was more than successful, at least in terms of getting sign-ups. However, some questions remain about what the company is going to do with the page now.