SXSW Expects 28K Attendees This Year—With or Without a ‘Highlight’

Interactive festival gets bigger and noisier

South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more than in 2012 and 9,000 greater than what showed up two years ago.

@Chris_Heine Christopher Heine is a New York-based editor and writer.