Survey Says Trader Joe’s Is America’s Favorite Grocery Store

Other top retailers are non-traditional grocers focused on value


Trader Joe’s—the grocery store chain known for private labels, Hawaiian shirts, maritime bells and Two Buck Chuck—was once again the top retailer in consumer data company Dunnhumby’s annual survey of America’s favorite grocery stores.

Dunnhumby asked 7,000 U.S. households about price, quality, digital, operations, convenience, discounts/rewards and speed to determine which of the country’s largest grocers have the strongest financial performance and emotional attachment among consumers.

Trader Joe’s came out on top, thanks in part to its small format, limited national brand offering and—funny enough—its digital absence, which the firm said helps it focus on private labels and shopping speed.

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