Survey: Not All Millennials Are Hooked on Social Media
More millennials are active on Facebook than on any other network, while nearly 60 percent of millennials reported not having a Snapchat account.
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
We often hear that millennials are the driving force behind social media. Snapchat is even often heralded as a new wave in social media, primarily because of its largely teen audience. A study from Battery Ventures, a technology focused investment firm, shows that thinking of millennials as a monolith is a bad idea.
According to the survey data, a significant portion of millennials aged 20 to 25 are opting out of social media, or using it less than one might expect.