Super Bowl PR Winners and Losers
[Coke teams up with The Simpsons for their Super Bowl ad.]
This is more AgencySpy’s territory, but PRNewser wanted to provide a quick recap of who “won” and who “lost” in last night’s Super Bowl marketing bonanza.
Winners:
Pepsi Refresh
Although the jury is still out on Pepsi’s decision to skip the Super Bowl in favor of a cause based social marketing campaign, Advertising Age reports that “pass or fail,” the campaign will be a “case for marketing textbooks.”
“It
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