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Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by the chatter of millennial men.
The terms "security" and "security alarm" are among the associated topics with home automation on Facebook. So brands like ADT and Frontpoint may want to take note in planning to target young dudes who own homes. Marketers for Amazon Echo and FitBit—both IoT subjects that are also trending—should consider these findings as well.