A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership

Canvs looked at thousands of episodes


Love triumphs over hate except on television.

According to a study of tweets related to hundreds of TV shows and thousands of episodes, social analytics TV company Canvs found that feelings of hate lead to bigger increases in viewership the following week for drama and reality shows. In fact, hate might be three times more powerful of a driving force than love. On the other hand, words like "love" and "beauty" were better indicators for comedy shows even than "funny."

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