STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

Goodbye, engagement; hello, direct-response ads; and a big hello to video ads and mobile

KineticSocial4Q2014FacebookSpendByAdTypeGoodbye, engagement; hello, direct-response ads; and a big hello to video ads and mobile: Those were the major findings by Kinetic Social, a Facebook Preferred Marketing Developer, in an analysis of its clients’ fourth-quarter-2014 advertising campaigns on Facebook and Twitter.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.