Study: Half of Women Say They Influence Purchases Made By Friends, Family
While we’ve heard a number of times that women, more and more, hold the purse strings in the home, a new study says they also hold a great deal of sway with friends and family.
Fleishman-Hillard teamed up with Hearst Magazines for a new study, “Game Changers: Women Defining the New American Marketplace,” the fourth installment of the research series “Women, Power & Money.”
In 2011, more than 50 percent of respondents to the study said they influence the purchases of friends and family, a jump from 31 percent in 2008.
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