Study: Facebook Profile Ads Are More Effective Than Homepage Ads


A study which was recently completed by Mulley Communications found that Facebook users spend more time looking at advertisements on profile pages than on the homepage. More specifically, “71% of users looked at adverts on their Profile pages, 31% of users looked at adverts on the News Feed page”. While the data wasn’t surprising, the study provided interesting insight into the behavior of students at the National College of Ireland.

Here were the main finding of the survey:

  • 71% of users looked at adverts on their Profile pages, 31% of users looked at adverts on the News Feed page (homepage).
    Users pay more attention (53% vs.
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