Study: Consumer Mindsets Matter
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Don’t mess with people when they are paying their bills—unless you can help. Passion time is private time. So stay away, unless you share that passion, too.
But when people are online to be entertained or just shooting the digital breeze with friends, they’re all yours.
Those are just a few of the nuggest of wisdom unearthed by an elaborate study conducted by Yahoo and MediaVest on the importance of consumer mindset in online advertising. According to a the study, in an era where buyers are seemingly ignoring the importance of context and environment in favor of reaching exact audiences, Yahoo and MediaVest have found that mindset is still crucial to successful online marketing.