Study: As Facebook reach drops, engagement rises — but not as much for brands


As both paid and organic Facebook reach become harder to come by, many page owners have discovered that engagement has risen or at least remained steady.

A study of the 3 million largest Facebook pages by Facebook Preferred Marketing Developer Socialbakers reveals that this is true, but the interaction level for brand pages over the past several months has roughly stagnated (though starting to grow) while engagement for media outlets has grown quite a bit.

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