STUDY: Facebook ads in paid search campaigns mean more, cheaper conversions

FacebookKenshooExperianStats650Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition. David Cohen is editor of Adweek's Social Pro Daily.