STUDY: Facebook ads in paid search campaigns mean more, cheaper conversions
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Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
The social network outlined some of the study’s findings in a post on its Facebook for Business page, describing its methodology as follows:
For the study, multichannel digital marketing technology firm Kenshoo analyzed the effect of adding Facebook advertising to Experian’s paid-search campaigns.