Strategy and Technology: Which Is Chicken and Which Is Egg?
The average marketing stack includes up to 17 distinct technologies, according to Signal. Yowsa. No wonder integration is a big pain point for most marketing teams. No wonder martech is a hot investment area. No wonder our heads hurt.
Technology is taking over marketing. Let me hear you say, AUTO! Let me hear you say, “AUTO-MATE.” I’m a devoted fan of technology that improves marketers’ productivity while enabling a more fabulous and satisfying user experience. But let’s not let all this technology go to our heads.
Technology
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