Stop Blaming Marketing Problems on Software
I often hear statements like “Our client has a Tableau problem.” Or, it is something about Hadoop or data platforms, as in “We have an issue with Hadoop.” What did it do, use offensive language? I wonder what the real issue is.
In any case, such general statements don’t help much. I guess a medical doctor feels the same way when she hears that her patient has a headache. What does that even mean, headache? What kind of headache? Prolonging or sporadic? Throbbing or sharp pain? Overall, or one-sided? Or, do you just want to avoid conversations with your spouse?
Symptoms are not always related to root causes.
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