State Farm Is Targeting Location-Based Ads at Gas Stations

18,000 locations are getting equipped with digital screens

Looped video segments last for four to five minutes. GSTV

If you regularly fill your tank at a gas station, chances are you’ve spent a few minutes standing idly by your car. Now, advertisers want to serve you ads while you wait.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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