This Startup Delivers Athletic Entertainers That Millennials Love

Whistle Sports will pitch quirky performers and lacrosse at NewFronts

Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell. A New Jersey native with a love for New York's pro sports teams and an appetite for business and technology, he couldn't resist breaking away from government when he was offered an evp role with Whistle Sports, which launched last year.