Facebook Testing ‘Start Camera’ Prompt, Rio 2016 Filters from MSQRD

Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds and given access to animated selfie filters from recent acquisition MSQRD.

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Facebook is running a test in which mobile users are shown a “Start Camera” prompt atop their News Feeds and given access to animated selfie filters from recent acquisition MSQRD.

Josh Constine of TechCrunch reported that the test was rolled out to iOS and Android users in Canada, as well as iOS users in Brazil, and it will run through the end of the 2016 Summer Olympic Games from Rio de Janeiro in the latter country, the inspiration for the MSQRD animated selfie features that are included.

Constine

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