Starbucks’ App Now Includes a Voice-Activated Ordering Bot

Mobile already makes up 27% of U.S. sales

Starbucks lovers can speak into their phone to place their order. Starbucks

A bot will now serve you Starbucks coffee. After quietly announcing that the brand was working on an AI-powered voice assistant in December, 1,000 customers are now testing Starbucks’ “barista bot.”

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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