Performance Marketing

Sprinklr Acquires Startup to Help It Match Social Influencers With Brands

Little Bird will enhance audience insights and analytics

By Marty Swant

November 17, 2016

Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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