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Spotify thinks its music algorithm is ripe for programmatic advertising.
Today the company announced that it has acquired MightyTV, a New York-based app that uses machine learning and personalization to create playlists of recommended TV and movies. According to a statement from Spotify, the MightyTV team will join Spotify, and its founder and CEO Brian Adams is now vp of technology for the music-streaming service. Terms of the deal were not announced.
Adams will oversee Spotify’s programmatic