Ad Tech

Spotify Plans to Expand Programmatic Advertising After Acquiring MightyTV

Brian Adams named vp of technology

Spotify wants to beef up its ad-tech and data business.Source: Spotify
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By Lauren Johnson

March 27, 2017

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Spotify thinks its music algorithm is ripe for programmatic advertising.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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