Spotify Plans to Expand Programmatic Advertising After Acquiring MightyTV

Brian Adams named vp of technology

Spotify wants to beef up its ad-tech and data business. Source: Spotify

Spotify thinks its music algorithm is ripe for programmatic advertising.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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