Spotify Plans to Expand Programmatic Advertising After Acquiring MightyTV

Brian Adams named vp of technology


Spotify thinks its music algorithm is ripe for programmatic advertising.

Today the company announced that it has acquired MightyTV, a New York-based app that uses machine learning and personalization to create playlists of recommended TV and movies. According to a statement from Spotify, the MightyTV team will join Spotify, and its founder and CEO Brian Adams is now vp of technology for the music-streaming service. Terms of the deal were not announced.

Adams will oversee Spotify’s programmatic

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