Performance Marketing

Spotify Picks Up $100 Million; Coke Reportedly Key Investor

Beverages giant said to kick in $10 million

By Christopher Heine

November 14, 2012

Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14).

Christopher Heine

Christopher Heine is a New York-based editor and writer.

Recommended articles
Related Articles

Performance Marketing

Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?

By Christopher Heine

Performance Marketing

What Counts as an Online Ad View? A Standard Is Nearing, but the Fight’s Not Over

By Christopher Heine

Performance Marketing

Here Are 11 Interesting Digital Marketing Stats From the Past Week

By Christopher Heine

Performance Marketing

Why IBM’s Retail Clients Just Got More Interested in Facebook Ads

By Christopher Heine

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


In the Cookieless Future, Advertisers Will Need to Revisit Ethics, Trust and Transparency

By Willem Blom, Partner and Global SVP of Performance, Media and Data, Dept


What to Know Before Investing in a Video Marketing Solution

By Brightcove


Balancing Your Tactics for Post-Cookie Marketing Relevance

By Ewa Maciukiewicz, VP, Product Management, Xandr


New Challenges in Media Require New Solutions

By Silverline