What Are Sports Media Companies Doing Without Live Games?

Editorial teams are having to get creative

Conventional wisdom finds that niche publications with a dedicated audience have a little more protection from the whims of a topsy-turvy ad environment, as such readers are valuable to specific advertisers and also loyal enough to pony up for a subscription.

But what happens to those media businesses when their coverage is centered around an industry powered by live sports events that have been canceled or postponed indefinitely by the spread of the coronavirus?

Editors of major sports media organizations say it’s been a challenge, but one that’s forced their newsrooms to think creatively about what coverage might be possible when a nation with a deep culture and appreciation for athleticism is forced to reckon with stadiums, courts and arenas keeping their lights off.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in