Sports Illustrated Wades Into TV and Film Production

A new partnership with 101 Studios will produce long-form video content

SI Studios will oversee the production of longform video and audio projects. Sports Illustrated

While the idea of going to a movie theater to watch the latest blockbuster is still a far-off prospect for many of us, Sports Illustrated is going ahead with plans to begin producing long-form video and films under a new partnership between its owner, Authentic Brands Group (ABG) and 101 Studios, a California-based entertainment producer.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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