Robert Bosch Tool Corporation has chosen JSH&A Public Relations as the AOR for its lines of measuring tools, power tools, and accessories. The firm will help with trade shows, media relations, and industry events.
Singapore Airlines’ affordable carrier Scoot Airways has hired Fleishman-Hillard as its Asia-Pacific AOR. The firm will raise awareness of the new airline, which launched in 2011 and will be offering flights to Australia and China in April. F-H was chosen after a competitive search. [via]
San Francisco-based Fineman PR has added six clients to its roster: Girl Scouts of Northern California; clothing retailer The Limited, which has hired the firm to help it expand in California; KonaRed, a line of products made with the Hawaiian super fruit that’s coming to mainland U.S.; Mendocino Wine Co, makers of Parducci, SketchBook, and other brands of wine; UC Hastings College of the Law; and Olympus Calistoga LLC, a California resort. The firm is handling issues management for the latter three clients.
ServiceSource, a nonprofit resource providing custom programs for those with disabilities, has chosen Environics Communications to raise awareness of the organization’s services. The firm was chosen after a competitive review.
5WPR has been hired by BLP Commerce, a company with a host of eco-friendly and sustainable brands, for a program to increase brand awareness and Web traffic, particularly to the OrganicBouquet.com flagship brand. [via]